PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal account information), email address, and phone number. We refer to this information as “Order Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
ACCOUNT SIGN-IN INFORMATION
This refers to any information that is required for you to establish a unique account with us or for us to give you access to your specific account profile or profiles. Examples may include your email address, username, and password.
We only collect unique sign-in information for those activities that require an account, such as general website registration, email subscriptions, and website community features.
Your sign-in information, especially your password, should be kept confidential and never shared with anyone else. To change your login email address or password, sign in, to the relevant account setting section on our website.
We may collect data which could include any information which describes your demographic or psychographic characteristics. Examples may include your geographic location (e.g., post code, country/region, mobile location), frequently viewed products, and preferred language.
We typically collect demographic information in connection with a variety of activities, including general website registration, customer service inquiries, and site browsing information. If you create an account with us, you may be allowed to modify certain demographic information stored under your account or in your browser. For demographic information stored under your profile on a third-party social network (e.g., Facebook, Twitter, LinkedIn, Google+ etc.), see separate paragraph on “Social Network Information”.
TECHNICAL COMPUTER INFORMATION
This includes any information about the computer system or other technological device that you may be used to access one of our websites, applications, or online services. We typically collect this information through automated technologies such as cookies and tags. Examples of technical computer information may include your computer’s IP address, operating system type, Internet Service Provider (ISP), and web browser type. View more in Cookies and Contents of Third Parties.
WEBSITE USAGE INFORMATION
This includes information about how you use and navigate our websites, applications, and online services, including which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions with our website or application (e.g., date and time of visit, which site you came from, frequently viewed products, and site activities, etc.).
This information is captured using automated tracking technologies such as cookies or Yandex Metrica and may also be collected through the use of third-party tracking services (such as Google Analytics, Google Tags) that collect data in aggregate (such as number of visits to a particular page, or the amount of time spent on a website). We may also use these technologies, such as Yandex Metrica, MailChimp, to capture information about how users respond to certain emails (e.g., time the email is opened, where user links to from the email, etc.). Please view more in Cookies and Contents of Third Parties.
This includes information that you voluntarily share with us about your experience with our products or services, including websites and applications. Examples may include unsolicited reviews and suggestions, or other questions or product/service/website/applications related feedback. We typically collect this information in the form of product review, Q&A, requesting stock, getting a quote, creating a case, submitting technical solutions, Google customer review and customer service through email or hotline.
SOCIAL NETWORK INFORMATION
This refers to any information that is part of your profile on a third-party social network (such as but not limited to Facebook/Twitter) and that you allow the third-party social network to share with us. Examples include your basic account information (e.g., name, email address, gender, birthday, current city, profile picture, user ID, list of friends, etc.) and any other additional information or activities that you permit the third-party social network to share with third party application developers. For example, we may receive your social network profile information (or parts of it) every time you download or interact with a WESTBURY PHOTONICS application on a social network such as Facebook or Twitter or every time you use a social networking feature that is integrated within a WESTBURY PHOTONICS (such as post WESTBURY PHOTONICS product to Facebook, share news to Facebook, etc.).
To learn more about how your information from a third-party social network may be obtained by us (or other third-party application developers), please visit the website of the relevant social network. You further acknowledge using your personal information to match information with a social network for advertising purposes.
This includes any information that you use to make a purchase, such as your credit/debit card details (cardholder name, card number, expiration date, etc.), other payment information if you choose to pay by PayPal/Bank Transfer. This also includes the billing name and address associated with your form of payment.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting one of the following URLs:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records to enable us to communicate with you about order updates, returns, technical questions, processing of RMAs, and exchanges.
The Site is not intended for individuals under the age of 16. Westbury Photonics Ltd does not offer products for sale to children under the age of 16. If you are under the age of 16, you may only use our web page with a parent or guardian.
For more information about our privacy practices, if you have any questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com or by mail using the details provided below stating your reasons:
Westbury Photonics Ltd., Prospect House, 2 Sinderland Road, Broadheath, Altrincham, Cheshire, WA14 5ET. United Kingdom.